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EdwayApps is pleased to announce the launch of our crowd funding service for apps.
This service is designed to help those who have great ideas find business partners and supporters. EdwayApps will work with you to achieve our common goal: to find required funding, complete the project, and launch the app on the market.

This service is absolutely free!
There is no extra cost to raise money using our crowd-funding service for apps. There are no hidden fees, and the services are easy to use and understand.

EdwayApps will manage the project from start to finish.
You don’t need to worry about anything. EdwayApps will provide you with information about what to expect and will alert you to any new information along the way. As a client of our crowd funding service for apps, you will get all of the benefits that other EdwayApps clients do.

We provide great structural flexibility to suit our clients’ needs:

Initial funds provided by the idea owner will fund the first phase of the project.

We will outline the idea and create the scope of work with a detailed quote. Then we will prepare mock-ups/wireframes and a revised quote.

Funds will be stored in a separate account and not used until a decision is properly communicated through to EdwayApps via email. Shareholders can choose to (re)sell their parcels at any given time through EdwayApps’ web-site.

Now you can leverage EdwayApps’ outstanding reputation and experience gained over the past years!

All applications and enquiries in relation to crowd funding services for apps are accepted at funding@edwayapps.com

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EdwayApps’ Crowd Funding Service

EdwayApps is pleased to announce the launch of our crowd funding service for apps.
This service is designed to help those who have great ideas find business partners and supporters. EdwayApps will work with you to achieve our common goal: to find required funding, complete the project, and launch the app on the market.
This service is absolutely free!

Achieve Business Goals Through Mobile Application Development

Achieve Business Goals Through Mobile Application Development

Almost all the companies around the globe are operating their businesses online. The web provides an opportunity to interact with the customers in an efficient and cost effective way being the primary reason.

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Achieve Business Goals Through Mobile Application Development

 

Almost all the companies around the globe are operating their businesses online. The web provides an opportunity to interact with the customers in an efficient and cost effective way being the primary reason. The internet has become more personal and interactive with the advent of Web 2.0. Today, the internet is mostly accessed through mobile phones. So, how effective your business presence has been on this ever-growing platform, plays an important role in the growth of your business. This is where mobile app development comes into the picture. A simple application can make your Smartphone, a business phone that lets you stay connected with your work process anytime, anywhere. It has become one of the most popular and common gadgets, hence is the popularity of the mobile app development for most of the business communities. That's why they are looking for the service providers who can provide a suite of highly functional apps to help businesses achieve online goals.

 

Apps is a rage all over the world. In Australia it has become an undeniable part of everyone's life. For any business, mobile data have now become very essential as it is responsive in the face of growing competition and customer outlooks. It can be a tough task to choose a trustworthy mobile app development company. If you are considering a company it must have depth knowledge of current app platforms, market trends and should provide comprehensive mobile app development solutions for it. The question arises here is; how can you find the best Mobile application development in Australia for an app of your choice. Here are few things that you need to consider before selecting the same.

 

● The company must have a minimum experience of 2-5 years in the industry.

● It should have a team of experienced developers who can come up with their best.

● The team must be well accustomed to popular and trending app platforms.

● It’s always wise to search in Google Play Store to get a clear idea about the apps that they have developed in the past.

● It must offer a strong communication channel that includes email, phone, status report of the project on a daily or weekly basis.

● It should have a flexible pricing for high-valued projects.

 

Almost every company is developing mobile projects for their customers. But, it doesn't make any sense to start a development project just because others are doing it. Today's market is filled with various platforms and developing your mobile apps to suit android, Windows, Blackberry, iPhone operating systems will be a good step for the future of your business. So, it is always vital to know what type of app can help your business to grow. And at the same time choosing a platform is as much important as developing the codes for the apps.

 

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How a Mobile App Can Benefit Your Business

How a Mobile App Can Benefit Your Business

Have you ever wondered how a mobile app can benefit your business? Here a few reasons you might want to consider developing one.

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How a Mobile App Can Benefit Your Business

 

Have you ever wondered how a mobile app can benefit your business? Here a few reasons you might want to consider developing one.

When you operate a business, it is important to differentiate between important trends and short-lived fads. When the mobile market was first introduced, you may have struggled to see any connection to your work and your customers.

However, the mobile market is now solid. The use of mobile devices is overtaking the use of the traditional computer, and it is happening at a very fast pace. But is this relevant to you?

You might still be wondering how a mobile app can benefit your business. Here are a few reasons that you might want to consider developing an app.

Engage customers who are ready to buy.

Mobile devices have trained people to look up what they need, when they need it, wherever they are. People search for products, services, and information while they are working, shopping, eating, and running errands.

This is a great trend for businesses, because it means that people intend to take action when they are searching. Mobile searches provide more sales and conversions than searches on desktops or laptops. The mobile market is a market that is ready to buy. If you are not engaging your customers on mobile devices, you are missing an incredible marketing opportunity.

Get closer to your customers than you have ever been able to before.

When you have a mobile app, your icon is on the device that your customers always have with them and look at several times a day.

-Your brand.

-In front of your customers..

-Every day.

What is that worth to you? Many businesses have found that this increases product sales and increases customer loyalty. You can make it easy to shop for your products, set an appointment for your services, or find your locations. They don’t have to open their browser, perform a search, or wait for your website to load.

Your solutions are always just a finger-swipe away. You can send unlimited push notifications, letting your customers know about coupons, promotions, events, and announcements.Your mobile app is an ever-growing mailing-list that reaches your market in seconds.

Increase Work Efficiency

Mobile apps are not just for marketing. Many companies have found that a mobile app benefits their business by improving work flow, tracking, and reporting for their workers. Here are just a few ways you can use a mobile app to improve operations:

- Sales representatives can quickly report numbers from their car.

- Warehouse workers can keep real-time inventory without cumbersome equipment.

- Team members can collaborate easily from different locations.

- Drivers can send and receive important information in the field.

Mobile apps can improve your bottom line simply by increasing efficiency.

We have only begun to touch the service of opportunities for businesses in the mobile app market. What could a mobile app do for you?

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The Value of Free Mobile Apps

Free Mobile Apps

There are many different ways of realizing the value of free versus paid mobile apps. For example, nearly all revenue generated in app development in Australia comes

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Free Mobile Apps

There are many different ways of realizing the value of free versus paid mobile apps. For example, nearly all revenue generated in app development in Australia comes from free apps offering in-app purchase options. In contrast, paid apps serve users primarily needing to do something, such as scheduling a trip, researching health matters, monitoring the weather, or working. They do it often enough to make it worth paying for an upgraded experience or additional features beyond what a free version offers. A paid app only guarantees profits when successfully and continuously downloaded. However, the simple reality of charging for it can be enough to keep those scanning the store from purchasing it.

 

Free applications lead most categories, with in-app purchases (known as the freemium business model) as the main driver of monetization, especially in the Games category. It is successful so long as the gap in the arena means that people are in actuality willing to pay for the upgrade. Along those lines, improving brand perception means giving customers something of value. Engaging customers add richness to the brand while extending their experiences. It also encourages regular interaction with the label.

 

In the end, as far as app development in Australia goes, free apps are fundamental. But even free apps must be high quality. In the competitive mobile app market, apps need to be reliable, easy to use and correspond to consumer demands.

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Hiring a Quality Mobile Application Developer

Mobile Application Developer

Mobile applications provide opportunities for businesses to generate increased revenue streams. In order for this to happen, the quality of the app depends

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 Mobile Application Developer

Mobile applications provide opportunities for businesses to generate increased revenue streams. In order for this to happen, the quality of the app depends on clear and frequent communication of design and functionality during the entire development process. Subsequently, choosing an experienced Australian app developer to custom design a mobile app begins with a few key steps.

 

Qualified candidates initially providing a list of apps created should also include links to current marketing platforms. In that way, gauging whether or not developing skills and expertise are equivalent to knowledge and vision become immediately apparent. Moreover, attention-grabbing features that are innovative and useful are important considerations when assessing the capabilities of the developer. Likewise, speaking directly with current and former clients verifies that developers created the apps for which they claim responsibility. Checking references also provide an opportunity to discuss reliability, responsiveness and level of quality of the results.

 

Finally, in addition to these steps, developers familiar with marketing platforms for launching the app once it passes beta testing assist with distribution. That being the case, a developer with a strong portfolio and exposure to the multistep process of submissions navigates the finished product to appropriate online stores.

 

Delivering quality, cost-effective solutions for mobile app development connects companies with the latest mobile trends and platforms. For these reasons, hiring a competent, experienced Australian app developer saves time and money in maneuvering through the lengthy, involved process required for developing apps.

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How to Research Your Mobile App Idea

How to Research Your Mobile App Idea

Learn how to research your mobile app idea to find out if your idea is original and if there is a market for it. You are excited about your new app idea. What next?

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How to Research Your Mobile App Idea

 

Learn how to research your mobile app idea to find out if your idea is original and if there is a market for it. You are excited about your new app idea. What next?

The next step is to do some research. You want to make sure that your app idea doesn’t already exist, and you also want to find out if there is a market willing to buy it.

 

Here are a few ways to begin your research for your mobile app idea:

Google it!

Does this sound too simple? That’s the idea – you want to start with the most obvious place. Why spend hours digging through niche sites only to find out that there is a similar and very popular app that has been written about extensively. Start with Google to eliminate the low-hanging fruit.

Search the App Store and Android Marketplace.

The next step is to search actual app market. Start by making a list of key words that explain what your app will do. Then go through the list and add synonyms and related words. Spend time searching through the app market to see what is there.

If you find something similar, this is a great place to read customer feedback to see if there is a gap that needs to be filled. Are customers complaining about a need for a function that you can provide?

Find out if there is an idea “in the works”.

Just because your mobile app idea wasn’t in the App Store doesn’t mean it isn’t in the works. You can research “coming soon” apps on sites like kickstarter.com. Another great place to look is prmac.com, where you can find press releases about new and upcoming apps.

Check directories and review sites.

These sites will often rank top apps as well. In this stage, you can start getting a feel for the market and what people like. This will help you tweak your idea. Read reviews at 148apps.com. See what apps are getting votes at freshapps.com. Yappler.com offers a feed of blog articles reviewing “the best apps for” certain niches such as seasons and holidays. Topappcharts.com ranks the top apps by category.

Finally, look at the analytics.

Appannie.com gives detailed analytics about existing apps. You can segment the data by country, or you can look at a Top 5 Matrix for different categories. If you have decided to pursue your idea, time spent on the details can keep you from making mistakes. If you take the time to research your app idea now, you can prevent wasted money in the long run. Even if you find that your idea is original, time spent learning your customers and the market will help you get it right the first time.

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Analytics for Mobile Apps

Analytics for Mobile Apps

What analytics are available for your mobile app? Find out what analytic tools are available and what they measure.

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Analytics for Mobile Apps

 

What analytics are available for your mobile app? Find out what analytic tools are available and what they measure.

What Analytics Are Available for my Mobile App?

Once your mobile app is on the market, you will probably want a way to measure how it is performing. Here are some analytics that are available for your mobile app.

Analytics that Measure Sales Performance

Some analytic sites are focused on sales performance. They measure sales, revenue, rankings, and customer reviews. In short, they measure the results that your app achieves. These analytic sites usually include a daily email with a summary of the previous day’s figures. Some allow you to track multiple apps on one page, and to break revenue down into iAd clicks vs. in-app purchases.

Two great sites that will help you measure sales performance are AppAnnie and AppFigures.

 

Analytics that Measure Consumer Behaviour

Other analytic sites help you better understand your customer.

These sites answer questions such as:

- Where do my customers come from (traffic sources)?

- How long do people stay on my app?

- What path do they follow once they enter?

Consumer behaviour analytics also track new users and downloads by country, device, and OS version. Some will let you set conversion goals other than sales (like a click on an ad) and track performance to that goal.

Google Analytics is a very thorough tool for consumer behaviour. Flurry and Localytics offer similar products. Appclix offers a comprehensive tool that combines detailed data on sales performance and customer behaviour.

Analytics That Measure User Experience

Heatma.ps is a unique analytic tool that measures the user experience for your app. It offers heat maps that show touches, gestures, and device interaction on your screen. This tool can answer questions that will help improve your app interface, including:

- Do users rotate the device, looking for more information?

- Do they shake the device because the app is too slow?

- Do they try to pinch on pictures or text to enlarge?

- Do they swipe or scroll with two fingers, trying to get more speed?

If you know how your users are interacting with your app, you can find issues that they are not telling you about.

Apps That Measure Technical Performance

Finally, you might want to measure the technical performance of your app. Is it crashing often? Are there technical bugs and issues that are hindering its performance?

Crashlytics can monitor this for you and provide useful information. This tool tracks the number of issues, number of crashes, and the most important number of all: how many users it affected.

The Crashlytics report provides information in total numbers and in a graph that shows issues over a specific time period. The best feature of this tool is that it analyses all of your issues, finds the source, and lets you know which problems are the most important to fix first. Measurement is important to the success of any new product, and it is especially important for mobile applications. These analytic tools can provide useful information that will help you meet your customers’ needs and improve their experience with your app.

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5 Questions to Ask When Choosing a Mobile App Developer

Choosing a Mobile App Developer

Are you having trouble choosing a mobile app developer for your Project? If this is your first app, then you are probably not sure how to evaluate your choices.

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Choosing a Mobile App Developer

 

Are you having trouble choosing a mobile app developer for your Project? If this is your first app, then you are probably not sure how to evaluate your choices. The following questions will help you get started when consulting with potential developers.

1. How will my project be managed?

Working with a team of experienced professionals is great, but do you know who is ultimately in charge? Having one primary contact who is responsible for the results can make a big difference when it comes to being on time and on budget. Find out if you will have a dedicated project manager who will stay with you through the entire process.

2. How will you involve me in the process?

Technical knowledge is not enough to make YOUR project a success. The key is to find someone who is talented at development AND consultation. How will this company understand your goals and objectives? How many customer checkpoints exist in their process for you to evaluate the work and give feedback? Make sure that this is clear before committing to a business relationship. A good app developer will bring you into the work multiple times to make sure the project is on track.

3. Can I See Examples of Your Work?

You need to see more than just a description on a piece of paper with some screen shots. Make sure you get to try out a few apps that this company has developed. Are they easy to use and understand? Do you like the design? If you are not comfortable with the portfolio of work they have provided, then chances are that you will be uneasy about your own project as well. Choose a mobile app developer who can impress you with prior work.

4. What services do you include with development?

Some developers will only take you to the finished application; but what about getting it on the market to reach your customers? You will need an account with iTunes or Google Play. You will also need a compelling description with relevant keywords and tags so that people can find your product. What if you want to include advertisement? If you don’t know how to do these things yourself, then you will want to make sure that your developer is going to do this for you. Otherwise, you will spend a lot of money for a product that no one will see.

5. What kind of support will I receive after my project is finished?

Once your app hits the market, you will most likely need updates to meet changing technology or customer requests. Will your app developer be easy to find? Do they have flexible hours to meet your schedule? If you hire your friend’s nephew or some obscure Internet Company that does not reveal their physical location, you run the risk of not being able to reach them for simple upgrades. If you have to hire someone new who is unfamiliar with the project, it can end up costing you a lot of money. Make sure your app developer will be around and available for support.

When you are choosing a mobile app developer, you will find that your candidates will ask you many questions. Make sure that you bring your own questions so that you can make the right decision for a successful project.

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Planning Your Mobile App: Specs, Wireframes, and Mock-ups

Difference Between Specs, Wire Frames, and Mock-ups

Planning your mobile application involves many tools that will help you make decisions before development begins. Learn the difference between specs, wire frames, and mock-ups.

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Difference Between Specs, Wire Frames, and Mock-ups

 

Planning your mobile application involves many tools that will help you make decisions before development begins. Learn the difference between specs, wire frames, and mock-ups.

If you are planning your mobile application development, you may have come across some unfamiliar terms, such as “specs,” “wireframes,” and “mock-ups”. Are you confused? What do all of these things mean? Each of these terms is a description or example of your mobile app before it is developed. They are tools which provide a different level of detail that increases at each stage of the process.

This is how we use such tools at EdwayApps:

1. Specs – Your Detailed Requirements

Before we begin to develop your project, we will need to get a thorough understanding of your ideas and the objectives you want to accomplish. We will begin to gather this information by having you fill out a project questionnaire, which gives us a basic idea of your needs. Once we have reviewed this information, we will consult with you to establish more details about the look and feel that you want for your application. All of your requirements will be documented in writing; these are your specifications, or “specs.” Your specs will be used to prepare a quote for the development of your application.

2. Wire frames – Your Story on Paper

When you choose to begin development on your project, we will prepare a set of wire frames for your application. Your wire frames are a PDF with sample phone or tablet screens and a flow chart that shows how customers will interact with your application.

This detailed design plan will allow you to see a step-by-step illustration of what happens when customers use your mobile app. You will be able to follow the flow chart and examine the illustrations to that you can give feedback.

3. Mock-ups – A Working Example

After you have approved revisions to the wire frames, we will produce a mock-up, or a full-sized prototype of your application. This is a working application that you can try out and experience to see if it is meeting your requirements.

At this stage of the process, you can still make requests for changes to get the design and interface just right.

Each of these tools enhances the process of planning your mobile app. Moving from detailed descriptions to illustrations to working examples ensures that we are on the right track to build app that you need. By taking the time to create detailed examples on the front end, you are more likely to be satisfied with the final results.  

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How to Create a Mobile App on a Budget

Affordable Mobile App Creation

Are you concerned about creating your mobile app on a budget?

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Affordable Mobile App Creation

 

Are you concerned about creating your mobile app on a budget? Just like any other project, there are practical decisions you can make to create a successful mobile application without breaking your budget.

Creating a mobile app on a budget can be a challenge. When most people prepare for a project – a web site, a marketing plan, or even the construction of a new home or office – they always start with a list of “everything” that they want. Then, as they begin to assess the cost, they start to make practical decisions about what is necessary and what is “a nice luxury”. The process of creating a mobile app on a budget is the same, but sometimes it is harder to figure out.

For example, when approving a marketing budget, you know that you can cut the expensive television ads. When you are building an office or home, you can choose a more practical carpet or get rid of the granite counter-tops.

But how do make practical decisions about the budget for your mobile app? The following ideas can help you create an impressive application that meets your customers’ needs without draining your bank account.

1. Focus on Core Features.

You don’t always need a lot of fancy bells and whistles to create a great application. Start by clearly identifying the goal of your project. This is usually the primary problem that you want to solve for your customers. If you stick to the basics of solving the problem and do a great job with the solution, you will make customers happy. Only you will know about the “fluff” that you gave up.

2. Release New Versions in Stages

The great thing about mobile applications is that they can always be upgraded. Sometimes it is best to start with the basics, and wait for feedback from you customers about what they would like to see next. You might just find out that their needs and priorities are different from what you anticipated. If you release your mobile app in stages, then you can make sure that the money you DO spend is used in the right areas.

3. Remove Animation

The cost of animation in your design can be high; but animation is not your only option. By choosing simpler ways to present your application, you can create the core functions without the extra cost.

4. Choose 2-d instead of 3-d

If you are developing a game, a great way to create your mobile app on a budget is to use 2-d design. While 3-d is an exciting experience, if you sacrifice function for higher dimension in the graphics, you might be sacrificing customer satisfaction.

5. Starting with one platform

You don’t have to release your Android and iOS versions at the same time. In fact, it makes more sense to choose one platform for your first release. There will almost always be changes that you want to make after it hits the market. If you focus on one platform, you can test it in the field and make all of the necessary adjustments first. It is much less expensive to make changes on one platform, and then release the other when you know you have the product right.

A budget doesn’t have to hinder your ability to create a well-designed mobile application. If you focus on the core needs of your customers and add more detail over time, you can end up with an appealing and useful product.

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Why You Should Plan Now for Your iTunes Developer Account

iTunes Developer Account

Information that you provide on your iTunes developer account can affect decisions about your content, your market, and your business structure. Plan for this now before you complete development

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iTunes Developer Account

 

Information that you provide on your iTunes developer account can affect decisions about your content, your market, and your business structure. Plan for this now before you complete development.

One of the benefits of using EdwayApps is that we help you create your iTunes developer account and upload your application to The App Store. However, we will need some specific information from you in order to do this correctly.

Some of the information that you must provide can affect decisions about the content in your app, the category of customer whom you want to target, or the business structure that you create.

It is best to review this information before your application is finished, so that you can take time to analyse your target market and make any necessary business arrangements. The following information will help you prepare to create your iTunes developer account:

What is the best category for your mobile app?

If you want the right people to find your app, it will help to put some thought into the most relevant category under which to list your app. If you consider your choices during the development stage, you might find it easier to make decisions based on your target market. Apple offers several choices for easy customer browsing: books, business, education, entertainment, finance, games, healthcare and fitness, lifestyle, medical, music, navigation, news, photography, productivity, reference, social networking, sports, travel, utilities, and weather.

Under what official business name would you like to list your app?

If this will be your first app with Apple, we will need to know your Company name to activate your iTunes developer account. It is important to get this right, because you cannot change it in the future. If you are considering a separate company for this project, you should consult with your accountant now to make the necessary arrangements. This is especially important if your goal is to make money from your mobile app.

Will your app contain any sensitive or potentially offensive content?

Apple collects detailed information about the content of the applications offered in The App Store to help customers make decisions about the content that they download or purchase. You will have to provide the information in the chart below. These are important questions to consider in your mobile app development plan.

What keywords will your target customers search for?

You will have to provide one or more keywords that describe the app you are adding. When users search the App Store, the terms they enter are matched with keywords to return more accurate results.

Keywords cannot be edited once your binary is in review and cannot be longer than 100 bytes, or about 50 characters. Therefore, you should take the time to do market research now can ensure that you get this right.

Other Miscellaneous Information

There are a few other pieces of information that you will need to provide:

- The name of the person or entity that owns the exclusive rights to the app, preceded by the year the rights were obtained (for example, “2008 Acme Inc.”).

- An email address where Apple can contact you if there are problems with your app. This address will not be seen by customers.

- A URL that provides support for the app you are adding. This will be visible to customers on the App Store.

- A URL with information about the app you are adding. If provided, this will be visible to customers on the App Store.

- Additional information about your app and/or your In-App Purchases that may assist Apple’s review, such as the details of any test accounts that Apple can use to test them (including user names, passwords, access codes, etc.) Review Notes cannot be longer than 4000 bytes (approximately 500 words).

Your iTunes developer account will be easy to set up if you review and plan for the application early. Taking time to answer these questions now will help you make sure that your application fits well into your business model.

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Who we are

 

Edway App Studio is a team of young professionals that enjoys technological advances of our times. We genuinely love all new tech stuff and very passionate about creating awesome designs and building websites, apps and tech solutions for businesses and public.

Although project development process, regardless of whether it’s a mobile application or website, could be quite technical and complex, our goal is to make that process as smooth and simple as possible.

Our Project Managers will speak your language regardless of your technical knowledge and will take you through the whole process. We also designed easy to use e-forms that will help you to provide all necessary pre-project information.

To sum it up, we base our business on three simple values:

Quality

Diligent planning

Awesome designs

Quality coding

Experience advice

Use of latest technology

Simplicity

Easy to understand processes

Easy to use e-forms

Single project manager

Price

Efficient internal processes

Competitive pricing

Fixed price option

Flexible payments

What We Can Help You With

At Edway App Studio, we can help with realising your idea.

Our Project Managers don’t just have I.T. knowledge but also have good understanding of business side of things. They see apps and websites not just as lines of code but also as powerful and versatile tools that could be:

We look at every project individually and based on your budget, needs and requirement can create the best product on the market or implement cost-effective solutions.

Our core areas of expertise are: